Tory Lanez Successful NFT Drop with Bondly Finance

3 min readMar 9, 2021


Last Thursday, Rapper/Singer/Producer/Songwriter Tory Lanez dropped three unreleased tracks as NFTs through a collaboration with Bondly Finance. The move created anticipation for his new album PLAYBOY, which was released via Create Music Group on Friday, March 5th.

What Happened at the Sale?

The Tory Lanez NFT’s generated more than $400,000 in initial gross sales and resales. The NFT’s sold were collected by more than 300 of the artist’s most loyal fans, each of whom purchased artwork paired with one of three tracks, including “Lady of Neptune,” “Distance,” and “Y.D.L.R.”

Fans who collected all three exclusive tracks/artwork gained access to special perks directly from Tory. These perks include an exclusive virtual meet and greet with Tory Lanez, an extra airdrop of an unreleased Tory Lanez track, as well as merchandise signed by the artist.

Why is Tory’s NFT Sell Out Important?

At Bondly, we believe it’s so important for the artist to recognize this technology as a tool to connect and engage with their fans in new ways.

As an artist who cares about his fans, Tory was the perfect person to lead this movement. We worked directly with Tory to help create and execute a strategic NFT plan that would allow his fans greater access to him.

We are excited to work with more artists like Tory to bridge the accessibility gap between fans and artists.

A quote from Brandon Smith, CEO of Bondly:

“Tory’s activity in the NFT space is a textbook example of how an artist can galvanize support of his most loyal fans and create anticipation in the market about his new music,” said Brandon Smith. “We are pleased at the result we achieved with Tory and are looking forward to working with him to develop exclusive new digital products for his fanbase.”

Stay tuned for announcements around additional NFT collaborations!

About Tory Lanez

Rapper, singer, and producer Daystar Peterson knew as a child the moment he witnessed his father, a traveling preacher and faith healer, impact lives through the power of language that he would one day embody that impact in his craft. Today, his cut-through music — often revolving around lust, heartbreak, desire, and buoyant themes, has catapulted him as a generation-defining figure. With impeccable voice projections, a golden ear for sounds and glossy transitions, as well as sharp lyrics, his artistry and music assembled thus far has created a legendary career that transcends fan bases and singular genres.

Lanez currently boasts over 18 million monthly Spotify listeners and over 1.6 billion cumulative Youtube views. The hybrid artist plans to continue assuming his multi-faceted role and reach corporate mogul status through music, fashion, food, and tech.

About Create Music Group

Established in 2015, Create Music Group is a data-driven media and technology company focused on empowering artists and creators. Named #2 on the Inc 5000 Fastest Growth Companies in America in 2020, its industry-leading platforms enable rights holders, distributors, artists and brands to identify and secure monetization opportunities and build new audiences. The company works with major and independent record labels, superstar artists and global media brands. It operates a number of media networks including Label Engine, one of the largest independent music distribution platforms in the world, with over 25,000 artists and 5,000 label clients; and Flighthouse, a digital entertainment and marketing agency focused on Gen Z, which has more than 28 million followers on TikTok. Create Music Group is based in Hollywood, CA and has 200 employees worldwide.

About Bondly Finance

Bondly is an interoperable, transparent and portable swap protocol designed to revolutionize traditional escrow methods and make everyone into their own digital marketplace. Our family of trust-enabling products is designed to be a part of everyday buying and selling giving peace of mind for swap or online purchases. Our product BondProtect is a Defi enabled eCommerce gateway specializing in integrating into your favorite online marketplaces very simply and easily with no integration fees, just staking tokens.