Tory Lanez Debuts Unreleased Music via NFTs, Powered by Bondly

4 min readMar 3, 2021

On Thursday March 4, multi-platinum recording artist Tory Lanez will drop 3 unreleased songs as NFT’s, powered by Bondly Finance. This unorthodox approach prior to Tory’s album, “Playboy,” pairs rare digital art with music where fan’s and NFT collectors are able to prove ownership of these items through the blockchain.

By taking this approach, Tory becomes the most popular artist to release songs as non-fungible tokens (NFT’s) prior to the album’s release on other digital platforms.

Who is Tory Lanez?

Tory Lanez is an independent Billboard 100 rapper, singer, songwriter, and record producer from Canada. He received initial recognition from his early mixtapes, quickly gaining fame and recognition for his mix of hip-hop and R&B. His music receives over 18,000,000 monthly listeners on Spotify alone and his recent collaborations include Lil Wayne, Chris Brown, and more.

“This album is one of the biggest releases of my career, so I had to make the release strategy bigger than ever” says Tory Lanez. “This meant getting the tracks to my superfans early before the album hits on Friday. So I’m dropping my first NFT, allowing 450 fans to get 3 unreleased tracks from my discography and a chance to meet and hang out with me digitally.”

What NFTs is Tory Lanez Selling?

Bondly is partnering with Tory Lanez to release limited edition NFTs for Tory’s upcoming album, Playboy.

Tory will be releasing 3 Limited Edition NFTs, each paired with full length unreleased songs.

The first 2 tracks are unreleased records from Tory’s upcoming album, Playboy, which releases Friday, March 5th. The final track is an unreleased record off Tory’s future 80’s themed album, which is yet to be announced.

Each of these NFT’s will give exclusive access to his unreleased music and ownership of unique art before it’s shared with the world.

This is just the start of the relationship between Bondly Finance and Tory. Bondly expects to release additional unreleased Tory Lanez tracks in the future and are excited to execute the initial release of 3 songs.

When Will the Sale Go Down?

The sale starts Thursday, March 4th at 2 PM EST.

Unreleased Song, Distance: 150 NFTs Total

Price Per NFT: .5 ETH

Unreleased Song, Lady of Neptune: 150 NFTs Total

Price Per NFT: .5 ETH

Unreleased Song, Y.D.L.R: 150 NFTs Total

Price Per NFT: .5 ETH

What Utility Do These NFTs Hold?

  1. If you hold all 3 NFTs in your wallet, you’ll get:
  • An Airdrop of 1 Extra Unreleased Tory Lanez Song
  • To Join a private Meet and Greet w/ Tory Lanez on Twitch
  • A Signed Tory Lanez Merch

2. If you hold 1 NFT in your wallet, you’ll get:

  • An airdrop of the Limited Edition Tory Lanez PolkaPet NFT
  • An airdrop of 500 Bondly Tokens
  • Early Access to Tory Lanez Future NFT Sale


“Tory and Bondly only came together a few days ago,” says Bondly CEO Brandon Smith. “This two day campaign turn around is unprecedented but our visions align and we didn’t want to miss the opportunity to release a few of his tracks before “Playboy” comes out and felt like this was a great time to start building Tory’s foundation in the NFT collectible space. These steps will shine a light on Tory and position him as a pioneer in dropping limited NFT songs prior to album releases.”

How Can I Purchase Tory Lanez NFTs?

Tory Lanez’s NFTs will be sold through our unique NFT BondSwap marketplace.

In order to use BondSwap, you’ll need to set up a Metamask and go through a few steps.

If you’ve never done this before, CryptoSherpa101 has developed a How-To YouTube video for you:

There will only be 450 song NFTs released at 2 PM EST on Thursday March 4th, 2021.

Are you ready?

What’s the Future for Bondly?

It’s evident that NFTs are here to stay, especially as more mainstream influencers, artists, celebrities, and more become interested in the potential this technology holds. At Bondly, we are determined to bridge the educational gap around NFTs and build lasting platforms for these influencers, artists, and brands. Our goal is to usher in the next 1,000,000 NFT holders.

This is only the beginning. We will continue to work with Tory Lanez and other partners to build NFT solutions to the forefront of the industry.

About Bondly

Bondly is an interoperable, transparent, and portable swap protocol designed to revolutionize traditional escrow methods and make everyone into their own digital marketplace. Our family of trust-enabling DeFi products is designed to be a part of everyday buying and selling activities, giving peace of mind for swap or online purchases. Our product BondProtect is a DeFi enabled eCommerce gateway specializing in integrating into your favorite online marketplaces very simply and easily with no integration fees, just staking tokens.

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