PelleK x Bondly Music Collaborative Success!

Forj
3 min readFeb 17, 2021

At Bondly Finance, we are excited to collaborate with artists to help them build community and revenue through NFTs! We are pleased to announce that we are using our NFT Launchpad as a way to bring value directly to artists in the music industry.

Our first effort is with PelleK, a world famous singer, songwriter, and actor.

Learn more below:

Who is PelleK?

PelleK, Per Fredrik Pellek Åsly is a world famous singer, songwriter and actor. He has around 4 million subscribers on YouTube, with over 660 Million views !! PelleK has sung for and composed songs for many large franchises including: League of Legends, Magic: The Gathering, Path of Exile, Power Rangers ++ and has also acted on TV — series, most notably HBO’s Vikings. PelleK works closely with Bondly Finance and is a member of their NFT council, taking a lead role in Bondly Music. He has been producing music for Bondly, and is the creator of the Polka Pets theme song. PelleK is set to release a full concept album to support Bondly’s soon to be released Manga and Anime project — “Darken the Shadow”.

What Happened at PelleK’s NFT Sale?

PelleK launched his unique digital collectible through Bondly’s core product, BondSwap, on February 14th. This release sold out in seconds on going live and generated $45,000 in ETH almost instantaneously.

What does this mean?

Well, since most of the proceeds go directly to PelleK and his brand, PelleK was able to replace an entire year’s worth of Patreon revenue in a matter of seconds. For musicians who dedicate their lives to artistic creations, this new revenue source will allow PelleK to take his creations to the next level.

Also, holders of this PelleK NFT will get direct access to his next NFT album release!

What PelleK thinks about his NFT release:

“I’ve decided to release my entire next album as an NFT. It gives the artist a way to reward fans with exclusive utilities, as well as show their dedication to the community. I just feel like everyone wins, and especially in this music ecosystem where musicians earn very little for streams and views in comparison to on streaming platforms.”

What Does this Mean for the Future of Music with Bondly?

PelleK’s involvement in Bondly Music has helped solidify a new business model that is currently completely underserved in our opinion. Bondly is working hastily to ramp up business development with this new initiative to onboard more artists. As an NFT Council Board member, PelleK will be a main resource to show artists who are skeptical about NFT use cases and success stories.

About Bondly:

Bondly is an interoperable, transparent, and portable swap protocol designed to revolutionize traditional escrow methods and make everyone into their own digital marketplace. Our family of trust-enabling DeFi products is designed to be a part of everyday buying and selling activities, giving peace of mind for swap or online purchases. Our product BondProtect is a DeFi enabled eCommerce gateway specializing in integrating into your favorite online marketplaces very simply and easily with no integration fees, just staking tokens.

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