How Does Blockchain Pave the Way for Trust in Web3?

3 min readFeb 1, 2024


You probably have heard Yat Siu, CEO of Animoca Brands, saying that we have lost trust in almost everything. Yat also believes that blockchain is the cornerstone to bring it back, as we embark on the journey into the era of decentralization.

Imagine a digital universe where transactions are conducted without the need for intermediaries, where every action is recorded in an immutable ledger accessible to all parties involved. This is the promise that blockchain brings to the table — a promise that transforms the way we build trust in the digital age.

The Genesis: Trust Through Transparency

In the early days of the internet, trust was often a fragile commodity. As users transacted and communicated online, the lack of transparency left room for doubt and skepticism. Enter blockchain, a distributed ledger that not only records transactions but does so in a way that is visible to all participants.

In a blockchain, each block contains a cryptographic hash of the previous block, creating a chain of interconnected, time-stamped records. This transparency eliminates the need for blind trust in centralized authorities, as anyone can verify the integrity of the data. This foundational transparency is the bedrock upon which trust in the digital realm is built.

Trust as Immutability

One of the key features that sets blockchain apart is its immutability. Once a block is added to the chain, altering it becomes practically impossible. This immutability safeguards the integrity of the data, providing a level of security that traditional databases often struggle to match.

Consider a scenario where financial transactions are recorded on a blockchain. The immutable nature of the ledger ensures that once a transaction is recorded, it cannot be tampered with. This creates a level of trust that is sorely needed in the digital financial landscape, where security and accuracy are paramount.

Smart Contracts: Trust in Automation

As we navigate the Web3 landscape, smart contracts emerge as powerful tools for building trust through automation. Smart contracts are self-executing contracts with the terms of the agreement directly written into code. They operate on predefined rules, triggering actions automatically when conditions are met.

Picture a decentralized application (dApp) built on a blockchain. Through smart contracts, users can engage in transactions with the confidence that the code will execute the agreed-upon terms without the need for intermediaries. This trust in automation not only streamlines processes but also minimizes the risk of human error or malicious interference.

Trust in Ownership: NFTs and Digital Assets

In the digital realm, ownership has long been a complex concept. Enter Non-Fungible Tokens (NFTs), a blockchain innovation that revolutionizes the way we perceive and establish ownership of digital assets. Whether it’s digital art, virtual real estate, or in-game items, NFTs provide a verifiable proof of ownership through blockchain.

Through NFTs, creators and buyers alike can trust in the authenticity and scarcity of digital assets. The transparent and decentralized nature of blockchain ensures that the provenance of an NFT can be traced back to its origin, instilling a sense of trust in the ownership of digital goods.

The Journey Ahead: Trust in Web3

As we continue our exploration of the Web3 frontier, the role of blockchain in building trust becomes increasingly evident. Through transparency, immutability, smart contracts, and NFTs, blockchain technology reshapes the digital landscape, fostering an environment where trust is not just a byproduct but a fundamental building block.

In this evolving digital era, the journey towards trust in Web3 is guided by the principles of decentralization and transparency. Blockchain, with its ingenious architecture and cryptographic security, leads the way, laying the groundwork for a digital world where trust is not just earned but embedded in the very fabric of our interactions.

About Forj

A subsidiary of Animoca Brands, Forj delivers leading Web3 products and technologies that create unique fan experiences for creators. A truly end-to-end solution, Forj is the next frontier of fan engagement through its use of NFTs, metaverse protocols, and blockchain tech to bring fans closer to their favorite creator brands in Music, Entertainment, Gaming and beyond. With major partnerships including influencer Logan Paul, Grammy-nominated musician Lewis Capaldi, and leading creator platform Spring, Forj has an enviable track-record of success in the sector.

Forj-owned brands include metaverse infrastructure project Metaprints and leading GameFi project PolkaPets.

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