G2 Esports and Bondly Partner to Launch Team’s First NFT Series

4 min readJun 3, 2021


Bondly and G2 Esports, one of the world’s leading entertainment and Esports brands, have established a major multi-year exclusive partnership to develop and launch G2’s NFT strategy and platform.

G2 is the first Esports team to secure an NFT partnership with Bondly. The inaugural G2 NFT will launch on June 30 and will be available exclusively via the Bondly platform. Fans can sign up for NFT updates on G2’s website: nft-g2esports.com.

G2 NFTs At-a-Glance

The series of G2 NFTs, which will be released throughout the year, will immortalise the strongest moments from G2 as digital, ownable assets. Fans will be able to own parts of G2’s history, as well as its future, from its artwork, music, and monumental wins. The initiative enables G2 to give back to its 35 million strong global community, and for those supporters to invest in and own pieces of the G2 legacy. Bondly will gamify these NFTs to create additional value for G2 fans holding them, as well as an opportunity to receive rewards if they collect several. Designs will evolve over time, providing a unique value for early collectors.

Reducing Environment Impact

To keep the environmental impact of G2’s NFTs at a minimum, Bondly will create NFTs using Polygon (MATIC) Proof-of-Stake (PoS) mechanism, which offers a more energy efficient alternative to Ethereum’s Proof-of-Work system. Proof of Stake has the potential to greatly reduce the energy needed to add blocks to a cryptocurrency’s blockchain. It’s estimated that not using Proof of Work would reduce the calculated carbon footprint to zero and the overall footprint by approximately 99%.

Bondly Expands G2’s Impressive Roster of Partners

Bondly becomes the newest partner to support Esports and joins G2’s ever-expanding roster of partners. Bondly provides a suite of services that brings authenticated digital first goods to the market in sports, music, gaming/Esports, and collectibles. Making the crypto and NFT world more trustworthy and transparent, Bondly is partnering with IP around the world to fulfill what’s possible in the burgeoning NFT space. This partnership and creation of the NFTs will introduce Bondly to a global, engaged millennial audience. 80% of G2’s global fanbase sit in the prized 18–34 demographic and G2 boasted 5.8bn impressions across all of its social media channels in 2020.

“The G2/Bondly partnership demonstrates the commitment of both companies to deliver next-generation fan engagement to Esports fans and players around the globe,” says Jack Flaherty, CEO of Sports, Bondly. “We place an emphasis on quality and fan engagement first, where every G2 NFT provides its owner with access to amazing benefits and opportunities, which will make them feel that much closer to their favorite teams and players.”

Carlos ‘Ocelote’ Rodriguez, Founder and CEO of G2 Esports comments: ‘Today is a huge day for G2. NFTs are something we’ve been working on for a long time. Bondly is the market leader in this field with strong technology and creative experience. I could not be more excited to partner with them. Not only will this partnership allow us to immortalise some of our legendary moments, but give back to our incredible fans, players and supporters and enable them to own pieces of G2 legacy.”

About G2 Esports
G2 is one of the world’s leading entertainment and Esports brands. G2 was co-founded in 2015 by legendary League of Legends player-turned-team owner, Carlos ‘ocelote’ Rodriguez, and veteran Esports entrepreneur and investor, Jens Hilgers. In the past five years, G2 has built a global fanbase of over 35 million fans spanning EMEA, North American, Latin America and Asia Pacific. International household name brands are increasingly recognising the opportunities that Esports can offer to tap into an engaged youth audience. G2 currently counts the likes of BMW, Logitech G, Philips, Red Bull, Twitch and Mastercard amongst its strategic commercial partners. Boasting an Instagram following of 1,3 million and Twitter followers in excess of 1.2 million, G2 has a loyal community that follows every twist and turn of the club’s fortunes along the global Esports calendar. More information is available at: https://g2Esports.com

About Bondly
Bondly is at the forefront of developing new technologies to make blockchain utilization for NFTs and crypto currencies safer, more efficient and truly decentralized. One of the few end to end NFT platforms in the market, Bondly executes every step of the process to bring authenticated digital first goods to the market in sports, music, gaming/Esports, and collectibles with a suite of products and services designed to support the entire blockchain ecosystem.
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