Bondly’s NFT Council: Bringing 1,000,000 New NFT Owners to DeFi

6 min readJan 15, 2021

What is Bondly’s NFT Council?

The NFT Council is Bondly’s Advisory Council that is strictly dedicated to the expansion of DeFi through the innovation of non-fungible tokens (NFTs). The goal of the NFT Council is to introduce major brands on the implementation of NFT technology in their current business models while bringing the next 1 million NFT owners to the decentralized finance space. The Council is devoted to exploring the ways these new innovative concepts can be used throughout different industries such as entertainment, collectibles, and more.

“The creation of our NFT Council is really part of the larger vision we have at Bondly. Not only do we want our core products to lead the growth of DeFi, but we also want to aid the innovation and expansion of NFT technology. The goal of the NFT council is to build and implement strategies to bring in the next 1,000,000 NFT owners to the DeFi ecosystem.” — Brandon Smith, CEO of Bondly Finance.

How Does the Council Work?

There are 11 seats on the NFT council that will be filled by advisors. These members will vote on where Bondly should focus their NFT resources and energy, including impact to the roadmap, potential partnerships, and more.

Ten of the Eleven seats will be filled with Bondly Advisory Council Members. These members are each leaders in their respective industries, from music to collectibles, and have been hand chosen by the Bondly Executive Team to advise on our NFT Initiative Strategy.

The Eleventh spot will be filled by a group of Bondly Community Members. With the release of the Bondly NFT Council, we are also releasing the Limited Edition ‘The Council’ NFT.

Only 11 of these NFTs will ever be created and each owner will have a stake in the 11th seat in NFT council. This means that when the NFT Council holds a vote, the community members who hold these Limited Edition ‘The Council’ NFTs in their wallet will gain the voting power of the 11th seat. Once the votes of the 11 NFT holders are polled, the majority vote will count as the vote for the 11th seat on the council.

Benefits of holding this Limited Edition ‘The Council’ NFT include:

  1. Voting Rights
  2. Access to Listen and Contribute to Private NFT Council Meetings
  3. VIP Community Access
  4. Potential Airdrops of Other Limited Edition NFTs
  5. Reduced Fees on BondSwap
  6. NFT Staking

Dates for the release of the Limited Edition ‘The Council’ NFT will be announced soon.

Who is a Part of the NFT Council?

The purpose of the NFT Council is to bring together the brightest minds inside and outside of blockchain to collaborate on innovative ways to implement NFT technology into mainstream culture. The NFT Council aims to bring on highly experienced members from different global industries to innovate on ways to implement this technology into already existing systems.

With this purpose in mind, let us introduce to you the first two members of Bondly’s NFT Council:

Doug Ferguson — Gaming and Collectibles Expert

The first member of Bondly’s NFT Council is Doug Ferguson. Doug was a Sr. Vice President, Product Development at The Pokémon Company International (TPCi) and was with the company for 16 years. He left TPCi in 2019, and received this unofficially released promo card of himself as a parting gift. Doug’s work involves helping incubate, develop, and build award-winning, commercially successful products and brands for the global marketplace.

Why Did Doug Decide to Join Bondly?

Two years ago, Doug was talking to a colleague about blockchain and the possibilities of NFT tech for collectibles. It piqued his interest and after taking a break from working with Pokemon as a SNR VP for 16 years.Doug started looking for his next opportunity in the world of collectibles.

Shortly after, Bondly’s Co-Founder, Harry Liu, reached out to Doug and asked him to join Bondly. Doug believes Bondly’s vision for NFT is innovative and he believes his expertise can help develop this vision.

What Does Doug Believe is the Most Important Use Case of NFT Collectibles?

Doug believes that the power of NFT technology lies in taking the mundane and making it cool. Being able to take a coupon and turn it into a digital collectible is the type of idea Doug believes will make normal items you throw away a valuable/tradable asset over time.

What is Doug Working on in Bondly’s NFT Ecosystem?

Doug is working on multiple agendas in the NFT space. First, he is working on PolkaPets, a new NFT Ecosystem for the PolkaDot Empire, which will be announced soon. Also, Doug is helping further expand the BCCG network. He believes that more animation and more interactions will transform what’s in the marketplace in a new and dynamic way. As the market evolves, the characteristics of this ecosystem will change with it as well.

“I believe in the vision Bondly is building — it’s new, it’s innovative — something I want to explore for the future of my career” — Doug Ferguson , CEO of Gaming for Bondly

Liam Boyd — Music Industry Expert

Liam is an expert in the music industry. He worked at Bandsintown for a number of years, helping improve the concert-going experience for millions of fans around the world. His initiatives helped thousands of artists of all sizes and genres to better connect with their core audience and attract over 50 million concert goers. Liam is now the CEO of Music for Bondly, where he focuses his efforts to help foster the progression of NFTs in the music world.

How is Liam envisioning the NFTs can foster the evolution of the music industry?

Liam envisions NFTs creating a new and ongoing revenue stream where creators in the music industry can get their fair share of income versus how the music industry is set up currently. He believes musicians and creators should be compensated properly. Liam talks about how Spotify uses the artists as assets to build their own business versus how Bondly Music will allow the artists to receive a far larger share of the revenue streams they bring in.

What is Liam working on now with NFTs that will aid this growth?

Liam is currently working with music management associations, labels, venues, artists and producers in his network to educate and initiate the growth of NFTs in the music industry. He believes that NFTs in music will give the power back to the artists, offering them a new and exciting revenue stream and a way to connect with their fans.

“My goal is to help bring the massively emerging market of digital assets to the broad music space, as there is no doubt that they have the perfect synergy.” — Liam Boyd, CEO of Music for Bondly.

About Bondly

Bondly is an interoperable, transparent, and portable swap protocol designed to revolutionize traditional escrow methods and make everyone into their own digital marketplace. Our family of trust-enabling DeFi products is designed to be a part of everyday buying and selling activities, giving peace of mind for swap or online purchases. Our product BondProtect is a DeFi enabled eCommerce gateway specializing in integrating into your favorite online marketplaces very simply and easily with no integration fees, just staking tokens.

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