Atari and Bondly Announce Strategic Partnership to Launch Dedicated NFTs Followed by the Atari Metaverse Gaming Platform

Thursday 11th March, 2021.

3 min readMar 11, 2021

This collaboration will initially focus on collections of dedicated NFTs covering gaming, music and more areas. The ultimate goal is to combine these NFTs into a brand new gaming platform, Atari Metaverse.

Atari®, legendary interactive entertainment brand, announced today a strategic partnership agreement with Bondly, the premiere e-commerce solution for digital assets. Bondly has recently garnered significant growth with the launch of entertainment brand initiatives with Logan Paul, Tory Lanez and PelleK. Their native Non-Fungible Tokens (NFTs) gaming brands, PolkaPets and BCCG, have achieved over $4m in revenue in the first three months. Being two of the most innovative brands in both the NFT space and interactive entertainment respectively, this game-changing collaboration will combine an iconic brand and strong expertise from both teams in the blockchain space.

Atari and Bondly will be working together on the creation of collections of NFTs, covering gaming, music and more areas. The objective will be then to roll out the Atari Metaverse gaming platform which will combine the best aspects of the legacy gaming properties and the most current entertainment creators in music and gaming, using Digital Collectibles and NFTs as a core component of the entire Metaverse experience.

NFTs will be available for purchase using Atari ($ATRI) and Bondly ($BONDLY) native cryptocurrencies, and major cryptocurrencies.

“Teaming up with Bondly was very natural for Atari, given their success and expertise in the space”, said Frédéric Chesnais, CEO of Atari Chain.”Our collaboration with Bondly is absolutely integral to the success of the upcoming collections of NFTs and of the Atari metaverse, whose design is underway”.

“We are excited to bring our native gaming properties like BCCG and PolkaPets to Atari, but we are even more excited for our other entertainment brand partners to have digital spaces dedicated to their fans”, said Brandon Smith, CEO of Bondly. “ Music artists, sports stars and all creators can engage fans in new, unique ways. For example, creators can mint their own NFT in-metaverse and distribute to fans, which then become access passes to new superfan experiences.”

In addition to the metaverse, the lineup of NFTs is going to be announced over the next few weeks.


There are certain aspects that remain inherently uncertain. These include, among others, the realization of plans, the operational budget, as well as the plan relating to finances. The non-realization of these assumptions may have an impact on their overall value.

About Atari Chain

Atari Chain is a 50%-subsidiary of Atari, SA, and is operating the Atari Token.

About Atari

ATARI are one of the most innovative and iconic brands in entertainment and have been since 1971. Since the early days as a pioneer of electronic games they have continued to span technology, continuously innovating and growing in many gaming markets. Most recently they created their very own crypto currency (Atari Token) and are now moving forward to make waves, in yet another sector to conquer for the powerhouse brand.

About Bondly

BONDLY is an interoperable, transparent, and portable ecommerce solution designed to make creators into their own digital marketplaces.

BONDLY is at the forefront of NFT technology. They have recently partnered with Logan Paul to create and launch his NFT collectible series to commemorate major events over the coming year. The first set of NFTs sold alongside his Pokemon Box break and generated over $2.4 million in the process. In collaboration with music artist PelleK Bondly released the VERY FIRST NFT music album which completely sold out at pre-sale. Following these successes, Tory Lanez partnered with Bondly to do the FIRST EVER drop of unreleased songs via NFT featuring 3 incredible tracks and pieces of art which sold out in less than 2 minutes and brought in over $350k. These are just a couple of examples of how BONDLY is working with Music Artists and Influencers to create a seamless personal connection with their fans using NFTs while generating more revenue.

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